The Father Of Hollywood
Howard Johnston Whitley, known as the “Father of Hollywood”, was a successful land developer. It is said that over the course of his lifetime he founded over 140 towns.
In 1922, Whitley completed the development of Whitley Heights, one of the first hillside subdivisions in Hollywood, which attracted stars such as Rudolph Valentino and Jean Harlow. When Whitley’s friend, Harry Chandler, was involved in the development of the Hollywood Hills in 1923, Whitley advised his friend to use a sign to advertise the land because he had used a sign to promote Whitley Heights and found it very effective. Chandler listened to his friend and on July 13th 1923, the “Hollywoodland” sign went up.
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